User Experience Designer Based in Zürich, Switzerland
Glad to have you here. My name is Andreas — but please call me Andy. I’m an Experience Designer who initially set out to understand the brain. I am currently freelancing at 'die Mobiliar', which should keep me busy for 2018.
Besides that daily business I am keeping myself busy by understanding how my background in Neuroscience and Machine Learning goes together with my craft. Like: how can we use psychological knowledge to design things that work better for each user? How will Machine Learning impact the way we design - and what we design? How do we even approach design when an algorithm decides what to display in the first place?
What can I do?
Concepts & strategy
What problem are we talking about exactly? What knowledge do we have about it already - and which questions need to be answered? We can mull over questions like these, just so we’re headed in the right direction.
Interaction design & testing
It pays off to put something graspable in front of the potential users as early as possible, to see how well it works (or if it works at all!) and what needs to be improved. Early changes are cheap changes.
Analytics & optimisation
The world is agile now. I can help to monitor and analyse the Analytics data to find out how to prioritise what to do next.
How do we find out what users really need? What is it that drives them? Questions like these surely are interesting, but also deliver crucial insights - I can help to answer these question with my psychological background.
What do my clients say?
He's able to think strategically about a project but also adapts to tactical thinking when needed. Andreas' approach to working in cross functional teams is great.Clare Barnett, then UX Designer at JustGiving
Andreas is a highly competent User Experience consultant, his analytical and dilligent eye was crucial to all of the projects he was involved in. He added significant value.Andrew Japp, then Business and Client Development Director at Digital White
I've worked with Andy for almost two years and his enthusiasm and motivation made a joy to work with. He is a hard working UX designer and at all times I was impressed with his commitment and dedication to work.Olesya Gerasimova, then UX Designer at Digital White