User Experience Designer Based in Zürich, Switzerland
Glad to have you here. My name is Andreas — or Andy, if you prefer. To keep things concise, I’m an Experience Designer who initially set out to understand the brain. Easy. :-) I am currently freelancing for the UX Design team of Die Mobiliar, which will keep me busy for 2018.
Besides the daily business I am trying to understand how my background in Neuroscience and Machine Learning can help us make better things. Can we use psychological theories to improve our approach to design? Machine Learning means we often cannot predict what will appear on our screens — how do we handle that? And what does data have to do with all that?
What can I do?
Concepts & strategy
What should we do, what do we know, what do we need to find out? It’s questions like these that need to be specified and thought through, to ensure that everyone know where we’re headed.
Prototyping & testing
It pays off to put something visual in front of the potential users as early as possible, to see how well it works and what needs to be improved. Early changes are cheap changes.
Analytics & optimisation
Things need to be shipped and these are rarely ever perfect. I can help to monitor and analyse the Analytics data to find out what can be improved - and how.
How do users behave, what do they need? What is it that motivates them? Questions like these are interesting, but also crucial to ask - many factors impact a project, and it pays off to understand these.
What do my clients say?
He's able to think strategically about a project but also adapts to tactical thinking when needed. Andreas' approach to working in cross functional teams is great.Clare Barnett, then UX Designer at JustGiving
Andreas is a highly competent User Experience consultant, his analytical and dilligent eye was crucial to all of the projects he was involved in. He added significant value.Andrew Japp, then Business and Client Development Director at Digital White
I've worked with Andy for almost two years and his enthusiasm and motivation made a joy to work with. He is a hard working UX designer and at all times I was impressed with his commitment and dedication to work.Olesya Gerasimova, then UX Designer at Digital White