User Experience Designer & Cognitive Science student Currently in Zürich, Switzerland
UX Design & Neuroscience.. isn't that a bit weird?
We UX Designers are designing things to be used - to be used by people. But somehow we happen to not know much about these people, which is kinda weird. I think that psychology and neuroscience have a lot to offer. We can understand more about the very people that are going to use our products and then use this knowledge to make even better projects from the start. My skill set includes UX Design methodologies (I’ve been a UX Designer for 5 years now) to persuasive / emotional design, design for behaviour change, ergonomics and human factors. I have just finished my res.M.Sc. in Cognitive and Brain Science and I am currently part of the UX Design team of Die Mobiliar.
What can I do?
Concepts & strategy
What should we do, what do we know, what do we need to find out? It’s questions like these that need to be specified and thought through, to ensure that everyone know where we’re headed.
Prototyping & testing
It pays off to put something visual in front of the potential users as early as possible, to see how well it works and what needs to be improved. Early changes are cheap changes.
Analytics & optimisation
Things need to be shipped and these are rarely ever perfect. I can help to monitor and analyse the Analytics data to find out what can be improved - and how.
How do users behave, what do they need? What is it that motivates them? Questions like these are interesting, but also crucial to ask - many factors impact a project, and it pays off to understand these.
What do my clients say?
He's able to think strategically about a project but also adapts to tactical thinking when needed. Andreas' approach to working in cross functional teams is great.Clare Barnett, then UX Designer at JustGiving
Andreas is a highly competent User Experience consultant, his analytical and dilligent eye was crucial to all of the projects he was involved in. He added significant value.Andrew Japp, then Business and Client Development Director at Digital White
I've worked with Andy for almost two years and his enthusiasm and motivation made a joy to work with. He is a hard working UX designer and at all times I was impressed with his commitment and dedication to work.Olesya Gerasimova, then UX Designer at Digital White